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| A fatal fault made in marketing |
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I once participated in a group that really promised a great future for all its members because the leaders ( Business leadership development ) had supposedly negotiated a great deal with a major communications company. The partnership was going to enable us to sell our telecom services and receive a residual monthly commission but rent the major communication ( Business leadership development ) company's hardware. It sounded like a great deal and once I was told about it, I believed and dove in to promote the group. The vision of a network of telecom users from whom I would build an incredible monthly residual income dominated my thoughts since it was a communication ( Leadership training course ) device used everyday by just about everybody. The "launch" was set for a few months from the time I joined. The months passed and I nervously prepared my marketing activity that was going to invent an uncreadible income stream for me. I spent a long time preparing exactly how I was going to get customers fast...and promised the introduction of the months come and go. No information. No declaration. Nothing. Of all the things people hate about marketing is that the worst, when people feel betrayed. The group I was with committed the major mistake of making promises without being able to back them up. I joined on the basis of being able to work my business with that specific deal (which must have been too good to be true) but at least I had the sense not to wait around hoping that it would come through.
The rich and successful all have something in common: integrity. I know, I know, you might think, but I know that people with a lot of money, not integrity.Yes it is true that you can not get money and integrity, but it takes more than money to enrich a person
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